Data analytics enables marketers to discover more about their customers, from the movies they watch on Netflix to their favorite type of chocolate.

Analysts think that data analytics is reaching a critical point. Growing concerns about security dangers, privacy, bias, and regulation are colliding with all of the advantages of machine learning and artificial intelligence. When you combine those concerns with those regarding the coronavirus pandemic and how it has drastically affected consumer behavior, the issues become evident.

This course introduces delegates to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. Throughout theData Analytics in Marketing course we will measure and identify satisfied customers to adjust products or services accordingly.

To measure customer satisfaction we will measure expectations, performance, and disconfirmation of the offered product or service.