Digital Marketing, Social Media and Beyond
About This Course
Digital marketing is a profession that is in high demand. While a majority of businesses are ‘going digital,’ more than half do not have a plan in place. As more and more industries become digital, the ability to effectively market to an online audience is becoming increasingly important. Fewer yet have built an omnichannel strategy that takes into account how physical and digital marketing intersect. This face-to-face or online applicable training course guides delegates through crucial topics for marketers and business executives.
This training course is specifically designed to provide marketing/digital marketing professionals the knowledge, methods, and procedures they need to prevent mistakes and maximize on the incredible marketing opportunities associated with effective digital marketing.
Delegates will learn how to apply the most modern marketing concepts and will be ready to create an effective omnichannel strategy for their organization.
Learning Objectives
Requirements
- For a smooth learning experience (Online Courses), participants must have basic computer skills and a computer with a reliable Internet connection and speakers.
- Participants are expected to have a basic knowledge of marketing practices in the public or private sector and a solid command of the English language.
Target Audience
- Business Owners and CEOs
- Founder/Entrepreneurs
- Marketing Professionals
- Digital Marketers
- Alumni Manager
- Social Media Manager
- Global Brand Manager
- Country Manager
- Commercial Director
- Sales Manager
- Senior Consultant
- Head of Corporate Communications
- Category Manager
- Specialists
Curriculum
Section One: Introduction to Digital Marketing
Social Media and Digital Era
Internet Marketing
3C Framework
Content Marketing
Establishing Strategy
Meaningful Metrics
Case study
Section Two: Organic Search Marketing and Search Engine Optimization (SEO)
Section Three: Paid Search Marketing and Selling at Marketplaces
Section Four: Social Media Marketing
Section Five: B2B Digital Marketing and Omnichannel Marketing
Material Includes
- Delegates who successfully complete this training course will be awarded a LEEX Certificate of Completion.
- Course Slides
- Additional Materials (Case study, etc.)
